Relaya
Self-building
Grown, not imported
Accounts, contacts, and memory form from the email and calendar you already use — and evidence re-attaches itself whenever a record is created. Nothing is imported once and left to rot.
Why Relaya
The CRM that keeps its own data clean enough for agents to trust.
Everyone is racing to bolt autonomous agents onto CRM. The failure mode is always the same — agents acting on stale, half-empty records. Relaya starts one layer down: a CRM that builds itself from your real conversations and keeps every inference tied to evidence, so the intelligence on top has something worth reasoning over.
The hard part was never adding AI. It's giving the AI data worth trusting.
Dirty, decaying data is the number-one reason agent projects stall. A CRM full of half-remembered notes and records nobody updated doesn't get better because you put an agent on top of it — it gets confidently wrong, faster.
Most tools sell you the agent and warn you about your data. Relaya makes the data the product. The record maintains itself from the conversations you're already having, so there's no data-entry tax to pay and no rot to clean up later.
The loop that maintains itself.
Three principles keep the record honest without anyone babysitting it — and keep every conclusion tied to the evidence behind it.
Human-confirmed
Nothing guessed into existence
Low-confidence identities are suggested, never auto-created. Memory supersedes rather than piling up stale facts. A person stays the author of the record.
Explainable
Every output cites its evidence
Deal health shows the interactions behind the number, not an opaque score. An immutable trail makes the reasoning traceable back to the exact conversation it came from.
Autonomous where it should be. Accountable where it matters.
Relaya reads and reasons on its own — extracting memory from every conversation and keeping deal health current in the background, without being asked. That's the part that should be automatic.
But it never sends an external message on its own. Agents draft the follow-up and prepare the briefing; a person approves before anything goes out, and an immutable receipt records exactly what happened. Autonomy you can actually put in front of a customer.
What Relaya won't do.
Focus is a feature. These are deliberate boundaries that keep the record trustworthy.
No silent scraping into records
Relaya works from your first-party conversations. Any external context is clearly labeled as inferred — never written in as fact.
No autonomous sends
Agents draft; a person approves. Consequential actions wait behind a review gate before anything leaves the building.
No opaque scores
If Relaya concludes something, it shows the evidence and the confidence. You can confirm, correct, or reject it.
Private pilot
A CRM that stays clean enough to trust an agent — and shows its work.
For teams that run on email and are tired of a CRM that rots the moment data entry slips. Bring your inbox; Relaya does the upkeep.